It involves multiple promotional activities and timelines, people with different roles and responsibilities, logistical coordination, managing finances, etc. For a campaign to be successful it needs to be planned and implemented with precision. A marketing campaign includes an array of activities like advertisements on various digital and physical platforms, demonstrations, participation in trade fairs, interactive meets with customers and stakeholders, promotional events in prominent market areas or corporate locations, event sponsorships, PPC activities, etc.Īny marketing campaign is a strategic and organized effort and usually spans over weeks or even months. Campaign and Event ManagementĪ marketing campaign is a set of promotional activities conducted by businesses to establish or enhance brand awareness. And the right solution is SOPs for a better marketing management process. There is a need to lay down the operational roadmaps for all these activities.
And each of these needs to be carried out as per plans. And to do so, apart from developing marketing strategies and plans, marketing function also needs to execute a host of operational activities like events and campaigns, advertising, digital marketing, content management, budgeting, marketing planning and control, etc. Marketing is not as easy and charming as it appears from the outside because at the end of the day it has to be able to generate demand, convert it into sales, and bring home business and customers.